An analysis of how advertisers aim their products at certain audiences
Google uses its display network to track what users are looking at and to gather information about them. That's because the better you know your followers, the more tailored content you can create, and the higher the chance your ads will resonate.
Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads. Do you understand what drives your target market to make buying decisions? What social media channels are they interacting with the most?
Tailored advertising is then placed in front of the consumer based upon what organisations working on behalf of the advertisers assume are the interests of the consumer. Traditional communication[ edit ] Traditional media vehicles such as television, radio and press have been utilised by marketers for many years but have limitations when trying to reach an individual target audience.
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Relationship between advertising and consumer behaviour
When a user goes onto a website that uses the google display network it will send a cookie to Google, showing information on the user, what he or she searched, where they are from, found by the IP address, and then builds a profile around them, allowing google to easily target ads to the user more specifically. Kibin does not guarantee the accuracy, timeliness, or completeness of the essays in the library; essay content should not be construed as advice. To market to any given audience effectively, it is essential to become familiar with your target market; their habits, behaviors, likes, and dislikes. Contextual advertising is a strategy to place advertisements on media vehicles, such as specific websites or print magazines, whose themes are relevant to the promoted products. Track data on your point of sale systems and web analytics. A differentiated segmented marketing strategy is when a business chooses to target multiple segments of the audience, by creating a different variations of its product for each. Depending on how well your competitor is doing, you may not want to go after the same exact market segment.
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