MTV gives teens a feeling that they are the center of the universe: that they are powerful, and cool. Young adults are excited consumers and extremely impressionable. InMicron Technology, Inc. This indicates that the target demographics are senior citizens and parents with young children, both of whom would be home at that time of day and see that show.
The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 's helped the cable outlet secure a substantial subscriber base. By adding MTV to your media schedule, you can attract and capitalize on the year old audience.
Weaknesses MTV continuously risks losing its dominating position because it solely serves momentary on-demand interests. Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded people.
What MTV aimed at was to capture the teen audience. Free Essays Must Be Free! In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.