Television broadcasting business plan
Maintain a profit, to reinvest into business and further expansion.
Management will maintain a lean full-time staff by subcontracting for certain services such as fulfillment services, marketing specialists, and administrative support. The channel blocking feature offered by cable companies and by competitors are effective.
All potential investors should read and thoroughly understand that Document. Our employees must feel equal to the standards expected of them, and feel free to contribute new ideas to improve upon our business model. The direct response mail program will include monthly mailings to targeted user groups.
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TK plans to aggressively promote the product through direct response television advertising on home shopping channels such as QVC and Home Shopping Network. Research and Development All development costs are expenses as incurred and consist principally of prototype costs for software development and hardware configuration. The tour and travel division maintains an open mind to new video projects, so the client understands that his goal is our objective. Additionally, cable television companies have agreed to develop a plan which would include a new program rating system V-Chip Technology. TK will investigate opportunities to purchase or rent targeted lists of potential customers if necessary. Television continues to be one of the most effective media alternatives influencing buyer purchases. This ensures that the first key to success is achieved.
Through the five year period, management will effectively control purchases and inventory and improve operating efficiency and profitability. The advantage of the parental control method as offered by the SafeViewing system is the ability to easily regulate the availability of selected channel programming.
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Every employee should be fully trained and able to assist other employees in the goals and objectives as defined within the business system. Unless your content is unique and vital, you might have to offer the service for free until your channel becomes popular enough to attract advertising dollars. A full function remote control allows channel selection pre-programmed channels when activated, full range of channels when de-activated and volume control. Nevertheless, TK's management realizes social trends can quickly change, causing demand to decline sharply in a short period of time. In addition, TK will out-source for certain professional marketing, public relations, market research, testing, and analysis services. Need actual charts? While we will suggest alternatives and bring our experience to the table, we hold the client's goal as the primary target. A recent report published by IBISWorld shows that over the five years to , the Television Broadcasting industry struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. Both models are registered with the Federal Communications Commission and are listed and approved by Underwriters Laboratories. What's in it for them? A TV station business is fun, profitable and interesting for someone who has great business acumen, an appreciable level of perseverance and smartness. Explain why your channel is necessary and show how its intended audience compares to other outlets. Generate an inventory of 15 stories for the business to business division by the end of month six, and 50 stories by the end of month nine.
The financial projections are based upon detailed underlying assumptions.
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